MOMO

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TOYOTA APPLICATION

FULL LINE

PRODUCT GALLERY

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Technology and passion, elegance, style and sport... Road wheels, steering wheels and prestigious accessories have made MOMO a constant presence in the dreams and wishes of those who consider their car a way to express their personality.

MOMO'S HISTORY: FROM A PASSION TO A BUSINESS

MOMO began in the 1960's; its history is an example of the creative, imaginative entrepreneurship that has allowed small Italian businesses to expand and conquer international markets. It all began with a passion for motor racing. One day Giampiero Moretti, a politics student at the University of Pavia and amateur racing driver had a friend of his make a very special steering-wheel for his racing car. It was smaller than the normal ones used but what was most original about it was the handgrip, a very large handgrip that gave a much better hold, making the car easier to handle and to drive. This odd steering-wheel attracted the attention of many racing drivers, among them John Surtees of Ferrari. The English driver tried it, was enthusiastic and had it mounted on his single-seat Formula One car. That was a happy year for Surtees and Ferrari, who won the F.1 championship, and also for Moretti's steering-wheel, which had its share in the glory. Requests for it began to pour in, and what had begun for passion grew into a business. In 1966 a plant in Tregnano, near Verona, was opened to produce these steering-wheels, giving birth to MOMO (initials that stand for Moretti-Monza). The first order was from Ferrari, which had decided to use MOMO steering-wheels on all its racing cars. With this formidable entree, MOMO could begin to scale the international market. Initial sales of the steering-wheel were limited to the racing world, but in 1970 MOMO began to widen its horizons. On the one hand it diversified production and on the other it broadened its steering-wheel range. It began to produce light-alloy wheels, a product to which MOMO brought new concepts in marketing and Design, while in the steering-wheel sector it created new lines for the after-market and for use as special original equipment on top-class sportscars, Ferraris in the first place. At the end of the eighties MOMO signed a contract with Rolls-Royce to supply its original equipment. And then came orders for original equipment on top-of-the-line cars built by Aston-Martin, Citroën, Daihatsu, Ferrari, Fiat, Honda, Isuzu, Mazda, Mitsubishi, Nissan, Opel, Porsche, Peugeot, Renault, Saab, Subaru, Suzuki, Toyota, Volkswagen (Votex), Volvo.

MOMO'S STEERING WHEEL

In 1964 a MOMO steering wheel won the Formula One world championship on John Surtees’ Ferrari.  It was the first success for a name which over the following thirty years was destined to become the world leader in car accessories. Each year, for nearly half a million consumers in 45 Countries, a MOMO steering wheel represents the choice of a charismatic brand associated with top quality production. MOMO leather undergoes extensive testing and is specially selected at the tannery for its suitability for handcrafting of MOMO steering wheels. The leather is then colored with special substances to give the same quality look year after year. Momo wood steering wheels today, as twenty years ago, are built with the same art, passion and skill for wood craftsmanship. In the hands of our expert artisans, the wood takes form and becomes a luxury driving instrument. African mahogany, zebrano wood, briar wood (after a long aging period) are selected to form part of the rim and pads. The wood is rolled, after being sliced in very fine sheets, under incredible pressure making for greater safety.

MOMO DESIGN

Aspiring to the concept of diversification, MOMO has created a line of personal accessories signifying the lifestyle of those who enjoy and live the life of speed, with the unique MOMO taste for design.  They are Momo Design products: sunglasses, watches, leather products and shoes, carbon fiber and titanium pens, snowboards with a revolutionary look, and the new leather jackets; products which take Momo style outside the automobile.

The importance of Design in the success of MOMO products led to creation of a separate division in 1982, MOMO DESIGN, specializing in Design R&D. MOMO DESIGN not only deals with all sectors of car Design from interiors to new shapes and fittings, but is also involved in sectors outside car manufacture. MOMO DESIGN's first creation was a steel wristwatch, later made with ultra-modern materials like titanium and carbon fiber. Diversification strategy went towards new accessories, and has continued to do so until today, with the creation of MOMO CORSE (Racing).

MOMO CORSE

In 1964 Ferrari won the Formula One world championship with a steering wheel created by Gianpiero Moretti. This was the first MOMO steering wheel, and the first success for a brand destined to become world leader in car accessories over the next thirty years. Gianpiero Moretti, MOMO’s President, but also an expert driver, is the ideal link between the Company and the racing world. On the racetracks, MOMO finds a unique technological and qualitative testing ground to check the total security of its products. Over 100 victories on the racetracks assure the very high level of competitivity and efficiency reached by MOMO. Momo Corse was born out of the hundreds of victories won by MOMO products on racetracks the world over, and from the direct experience of the MOMO team in the best known American races. The company has been set up to design, study and produce high technology road and competition accessories, and to import and distribute the very best in racing products from around the world.

MOMO CORSE, which got its start in 1993, is a company that designs and produces hi-tech racing accessories and also imports the best of the world's racing fittings, from bucket-seats to jumpsuits, thermal caps for tires and special exhaust pipes.  After a few years in business, MOMO CORSE exports its products to 20 countries in Europe, the Americas, Asia and Australia. Design, innovative and vanguard technology, safety, quality control, the right kind of distribution strategy and careful imaging are at the basis of MOMO's success. Right from the start, design was a prime key to this success.  Design with a strong character, easily recognizable abroad for its inimitable Italian styling.  The use of vanguard technology guarantees the superior quality that MOMO products are acknowledged universally. Particularly in the wheel sector, MOMO's continual innovative philosophy has allowed it to win out over even the toughest competition. Since 1970 all MOMO products have been certified by the TÜV, Germany's quality control and product-safety institute. Safety is a prime concern at MOMO, and product development and Design research are carried out in full observance of safety standards, without detracting from the style and elegance typical of MOMO products.

MOMO'S WHEEL

In as difficult and extremely competitive a sector as that of light alloy wheels, MOMO has rapidly won the leader’s position in the top segment of the international market. With a steady stream of new and creative designs the company has been able to win the favor of customers the world over, showing a tremendous capacity for understanding and interpreting a market in a state of constant and frenetic evolution. The advanced "Research and Design Center" of MOMO is one of the nerve centers of the company. The designers operate in strict contact with the technicians in charge of engineering, thus ensuring the ultimate in efficiency and professionalism. In addition, the R&D Center maintains close and qualified relationships with the Experimental Institutes of the leading Universities, continuing in-depth research of the most advanced technology and the behavior of all alloys. A road wheel design can deeply modify and affect the general appearance of a car. It is therefore vitally important to have a wide range of products with strong personalities. The latest road wheel collection was designed and created by MOMO with a very precise object: to launch onto the international market a line of very diversified wheels, which are able to reply to the different individual requirements of different customers. Each design suggested by MOMO "Design Center" has had to prove its particular capacity to match with the design of several different cars. This makes possible a variety of style and technical combinations between wheel and car.

MOMO'S SHIFT KNOBS

MOMO’s experience in styling and in the development of anatomic grips for steering wheels, with the use of special woods and selected leathers, now brings a complete range of shift knobs, which responds to the various individual requirements of different driving styles. The anatomic models have been designed for the sporting enthusiast, and ensure thanks to their specific shapes, a secure and comfortable grip for the fastest gear shifts.